SOCIAL MEDIA ADVERTISING - COMFORT ZONE INDIA

Client: Comfort Fabric Conditioner

Year: 2015/2016

Location: India

Agency: The Glitch, Mumbai

Scope of Work: Digital Artworks for Social Media and Websites.

About the Client: Comfort is a globally recognized fabric conditioning brand. The artworks were created using Photoshop Manipulation, with the main focus being a shiny dress and unique formations with the Comfort flowers that depicted fragrance. The client wanted to send out a very direct message with each artwork, and it was that Comfort keeps your clothes shiny and long lasting with amazing fragrance. We tried to play around with the flowers by blending them in with the ongoing events/festivals that were happening in the same month!

The challenge while creating these posts was finding the perfect dress and keeping the text under a 20% grid as these were all promotable posts.