BRANDING - CONSULTANCY&
Client: Consultancy&
Year: 2021
Location: Saudi Arabia
Project Type: Freelance
Scope of Work: Logo Design, Brand Manual and Social Media Posts for LinkedIn
About the Client: Consultancy& provide practical consultancy to:
Human Resources practices
Board of Directors practices
They help organizations develop and build effective human resources practices to improve their employees engagement and boost the organizational effectiveness.
Logo Explorations
The brief was to come up with something simple to suit the business, and to add a byline as the brand name alone might confuse people.
Below are 5 options that were presented to the client, and then the chosen was further enhanced.
From the options above, the third option was selected and enhanced more based on the colors and byline requested by the client.
Below is the final logo on white and brown backgrounds, along with the brand guidelines.